U29 LO2 - Music Video Director Task

Find a music video director (for example, Spike Jonez or Hype Williams) find all of the videos that he or she has made and evaluated the following:

Give a brief bio of the directors history and potential influences
Do they have a particular style? How and why?
Do they work in a specific Genre all the time? 
Are they conventional with the videos that they make?
Do they work for one artist regularly?
What makes these videos a 'spike Jonze' video or a 'Hype Williams' video (yours will be for your director)



For Distinction: Fully explain your points with key examples

12 BTEC Homework

Complete the past 2 pieces of work set by Friday 20th September

U29 LO2 - Music Video Conventions

Look at 4 genres: Indie, Pop, Rock and Hip Hop

Find at least 2 music videos per genre and identify the conventions in the genre. (Conventions = what happens in the majority of that type of media.)

Say what is unique about that genre's music videos.

Explain in detail with clear and varied examples....

U29 LO2 - Music Video Recipe

Create a recipe for a typical music video...

Look at a video from the 70's, 80's, 90's, 00's and 10's, write about what they are like and what style they are in.

Then after you have analysed the videos and using the information you have found, write a recipe for a music video.

What do you see in all music videos?
How long are they?
What do they show?
Do they link to the lyrics?

etc
etc
etc

Corporate Identity Theory

Year 12 Homework Due Wednesday 11th Sept

CORPORATE IDENTITY THEORY

Explain your chosen television channel using Corporate Identity Theory.

800-1500 words

Include:

Introduction: Explain the purpose of your essay

Paragraph 1: Explain corporate identity theory

Paragraph 2: Explain your channel using corporate identity theory. 

                      Explain corporate design (logos/colours etc)

Paragraph 3: Corporate communication (advertising/public relations/information/programming)

Paragraph 4: Corporate behaviour (internal values/norms)

Paragraph 5: Conclusion

GIVE EXAMPLES FROM YOUR CHANNEL FOR EACH PARAGRAPH

INCLUDE IMAGES TO BACK UP YOUR EXPLANATION

Refer to:

http://en.wikipedia.org/wiki/Corporate_identity

http://www.referenceforbusiness.com/encyclopedia/Con-Cos/Corporate-Identity.html

Reference anything you use from these sites in a bibliography.

Grading Criteria

Merit	Distinction
M1 Explain the purpose of television idents expressing ideas with clarity and with generally appropriate use of subject terminology	D1 Critically evaluate the purpose of television idents with supported arguments and elucidated examples, expressing ideas fluently and using subject terminology correctly