The Purpose of Music Videos

The purpose of music videos - 

Research the following terms: 

PROMOTIONAL

EXTENSION OF INCOME

EXTENSION OF OUTLETS

SYNERGY

PRODUCER'S STRATEGIES

Use the PPT below and other sources to research each term and define them. Add a number of clear and specific examples to help you FULLY EXPLAIN.

(Use Slide 13 to 31 for part of your research)

U26 - FILM STUDIES - GRADING

U27 LO1 Documentary Conventions - Super Size Me Case Study

Fully explain what conventions are found in a doocumentary using detailed examples from 'Super Size Me'


Super Size me can be found here... http://www.youtube.com/watch?v=GMQrDGK690M

U29 LO2 - Meaning conveyed in Music Videos

In class we studied and analysed the video 'Jar of Hearts' by Cristina Perri.

We all created a mind map focusing on meaning created by four areas...

Mise-en-scene 

Editing

Camera

Lyric interpretation/Sound

YOUR TASK:

Analyse (compare, contrast, simplify, distinguish assume, conclude) the meaning created in 3 music videos (Jar of Hearts is one of them).

For Distinction 

Fully explain how music videos create meaning using clear and detailed examples, using key terms.

Use the following link to get a whole lot of technical terms...

http://www.mediacollege.com/glossary/

U29 LO2 - Music Video Director Task

Find a music video director (for example, Spike Jonez or Hype Williams) find all of the videos that he or she has made and evaluated the following:

Give a brief bio of the directors history and potential influences
Do they have a particular style? How and why?
Do they work in a specific Genre all the time? 
Are they conventional with the videos that they make?
Do they work for one artist regularly?
What makes these videos a 'spike Jonze' video or a 'Hype Williams' video (yours will be for your director)



For Distinction: Fully explain your points with key examples

U29 LO2 - Music Video Conventions

Look at 4 genres: Indie, Pop, Rock and Hip Hop

Find at least 2 music videos per genre and identify the conventions in the genre. (Conventions = what happens in the majority of that type of media.)

Say what is unique about that genre's music videos.

Explain in detail with clear and varied examples....

U29 LO2 - Music Video Recipe

Create a recipe for a typical music video...

Look at a video from the 70's, 80's, 90's, 00's and 10's, write about what they are like and what style they are in.

Then after you have analysed the videos and using the information you have found, write a recipe for a music video.

What do you see in all music videos?
How long are they?
What do they show?
Do they link to the lyrics?

etc
etc
etc