Unit 32 LO1 - Design and Purpose Mindmap

For each of the terms on the PowerPoint, add an explanation and image to demonstrate your understanding of the design and purpose of television idents.

Label: Unit 32 LO1

Unit 32 LO1 - History of Idents

Research the history of idents.

Research the BBC and discuss the development of their idents from 1953 until the present.

Research and compare this to Channel 4 idents.

Analyse:

• How they were made (and developments in technology)
• Link to corporate identity
• Target Audience appeal

Label: Unit 32 LO1

Unit 32 LO1 - Style Guide

Use the following link to view examples of Channel 4 Style Guides: 

http://www.channel4.com/about_c4/styleguide/

Your Style Guide should contain all of the elements described above. Use the Channel 4 Style Guides as examples of how to layout your guide.

Label: Unit 32 LO1

Unit 32 LO1 - Corporate Identity Theory

CORPORATE IDENTITY THEORY

Explain your chosen television channel using Corporate Identity Theory.

800-1500 words

Include:

Introduction: Explain the purpose of your essay

Paragraph 1: Explain corporate identity theory

Paragraph 2: Explain your channel using corporate identity theory. 

                      Explain corporate design (logos/colours etc)

Paragraph 3: Corporate communication (advertising/public relations/information)

Paragraph 4: Corporate behaviour (internal values/norms)

GIVE EXAMPLES FROM YOUR CHANNEL FOR EACH PARAGRAPH

INCLUDE IMAGES TO BACK UP YOUR EXPLANATION

Refer to:

http://en.wikipedia.org/wiki/Corporate_identity

http://www.referenceforbusiness.com/encyclopedia/Con-Cos/Corporate-Identity.html

Reference anything you use from these sites in a bibliography.

LABEL: UNIT 32 LO1

Grading Criteria

Merit	Distinction
M1 Explain the purpose of television idents expressing ideas with clarity and with generally appropriate use of subject terminology	D1 Critically evaluate the purpose of television idents with supported arguments and elucidated examples, expressing ideas fluently and using subject terminology correctly