U32 LO2 - Ident Research Analysis

For FIVE different UK television channels:

Watch their idents and analyse by noting:

• Style (Animation? Real footage? etc.)
• Length
• Concept
• Use of logo (when/where/how does it appear)
• Use of colour
• Appeal to target audience

This can be done as a mindmap. Please use images to fully explain your points.

LABEL: Unit 32 LO2

Unit 32 LO2 - Ident Analysis

Ident Analysis

You are required to write a report that evaluates the design and purpose of television idents by analasing an ident of your choice using the following points:

• Define what an ident is and explain the function and purpose of a television ident.

• Choose three idents to analyse and insert print screen and link

• Outline channel corporate image and identity

• Explain channel target audience using programming examples

• Explain style of ident (CGI/animation/real footage etc)

• Outline what happens in the ident
• Camera
• Sound
• Images/Colour
• Þ analyse in relation to target audience

ALSO: analyse screen tempo, interaction with viewers and whether it is information or entertainment led

Grading Criteria

Merit	Distinction
M1 Explain the design and purpose of television idents expressing ideas with clarity and with generally appropriate use of subject terminology	D1 Critically evaluate the design and purpose of television idents with supported arguments and elucidated examples, expressing ideas fluently and using subject terminology correctly

Label 32 LO2

Unit 32 LO2 - Typography

For each of the following words, find a font style that you believe represents that word.

For each font choice, explain the name of the font and why you have chosen it for that particular word.

• Modern
• Fashion
• Kids
• History
• Comedy
• Teenagers
• Drama
• Sophistication
• Music
• Art 
• Sport
• Food

Label: Unit 32 LO2

Unit 32 LO2 - Final Logo and Evaluation

Choose your final logo design and evaluate why you feel it is the best choice for your channel.

Discuss:

• Corporate Identity
• Target Audience
• How it will fit with a rebrand of the channel

Label: Unit 32 LO2

Unit 32 LO2 - Logo Development and Justification

Choose your top three logos from your 20 original designs.

For each of the top three:

• Create at least three variations of the original, improving it each time
• Analyse the changes you made for each by explaining colour, typography, and image choices, as well as links to corporate identity and target audience appeal

Label: Unit 32 LO2

Unit 32 LO2 - Logo Designs

In Photoshop, design at least 20 different logos for your chosen television channel.

Arrange all 20 logos on one A4 sized page.

Label: Unit 32 LO2

Unit 32 LO2 Channel Logo Analysis

Choose three logos from three different television channels.

Analyse each logo by discussing:

- Colour connotations
- Typography
- Imagery
 -*Link to corporate identity and target audience appeal for each logo

Label: Unit 32 LO2

Unit 32 LO2 - Rebranding Case Study

Label: Unit 32 LO2