Y12 Single Camera Music Video Checklist

Planning - Checklist for Single Camera Music Video -

Storyboard
Crew List/Call Sheet
Shooting Schedule
Location Recce
Risk Assesment
Casting Post
Props List
Equipment List

Remember, the specification wants these doucments to look as professional as possible. There are templates for you to use to help you do this on the Media Shared drive.

U27 LO1 - DOCUMENTARY GENRE

Use the definitions below (Personal to Mockumentary) to help you FULLY EXPLAIN the GENRE'S of Documentary.

Use at least TWO examples per point, and explain why and how they fit into the genre. Be specific.

Use 1 to 11 Only (Not the first 5 questions)

Ident Checklist 12/11/13

Rebranding Case Study

New E4 Idents ... check them out!

http://www.digitalspy.co.uk/tv/news/a527659/e4-gets-first-channel-refresh-in-6-years-first-ident-pictures-videos.html

The Purpose of Music Videos

The purpose of music videos - 

Research the following terms: 

PROMOTIONAL

EXTENSION OF INCOME

EXTENSION OF OUTLETS

SYNERGY

PRODUCER'S STRATEGIES

Use the PPT below and other sources to research each term and define them. Add a number of clear and specific examples to help you FULLY EXPLAIN.

(Use Slide 13 to 31 for part of your research)

Ident Checklist - Due Wed 16th Oct

U26 - FILM STUDIES - GRADING

U27 LO1 Documentary Conventions - Super Size Me Case Study

Fully explain what conventions are found in a doocumentary using detailed examples from 'Super Size Me'


Super Size me can be found here... http://www.youtube.com/watch?v=GMQrDGK690M

U29 LO2 - Meaning conveyed in Music Videos

In class we studied and analysed the video 'Jar of Hearts' by Cristina Perri.

We all created a mind map focusing on meaning created by four areas...

Mise-en-scene 

Editing

Camera

Lyric interpretation/Sound

YOUR TASK:

Analyse (compare, contrast, simplify, distinguish assume, conclude) the meaning created in 3 music videos (Jar of Hearts is one of them).

For Distinction 

Fully explain how music videos create meaning using clear and detailed examples, using key terms.

Use the following link to get a whole lot of technical terms...

http://www.mediacollege.com/glossary/

U29 LO2 - Music Video Director Task

Find a music video director (for example, Spike Jonez or Hype Williams) find all of the videos that he or she has made and evaluated the following:

Give a brief bio of the directors history and potential influences
Do they have a particular style? How and why?
Do they work in a specific Genre all the time? 
Are they conventional with the videos that they make?
Do they work for one artist regularly?
What makes these videos a 'spike Jonze' video or a 'Hype Williams' video (yours will be for your director)



For Distinction: Fully explain your points with key examples

12 BTEC Homework

Complete the past 2 pieces of work set by Friday 20th September

U29 LO2 - Music Video Conventions

Look at 4 genres: Indie, Pop, Rock and Hip Hop

Find at least 2 music videos per genre and identify the conventions in the genre. (Conventions = what happens in the majority of that type of media.)

Say what is unique about that genre's music videos.

Explain in detail with clear and varied examples....

U29 LO2 - Music Video Recipe

Create a recipe for a typical music video...

Look at a video from the 70's, 80's, 90's, 00's and 10's, write about what they are like and what style they are in.

Then after you have analysed the videos and using the information you have found, write a recipe for a music video.

What do you see in all music videos?
How long are they?
What do they show?
Do they link to the lyrics?

etc
etc
etc

Corporate Identity Theory

Year 12 Homework Due Wednesday 11th Sept

CORPORATE IDENTITY THEORY

Explain your chosen television channel using Corporate Identity Theory.

800-1500 words

Include:

Introduction: Explain the purpose of your essay

Paragraph 1: Explain corporate identity theory

Paragraph 2: Explain your channel using corporate identity theory. 

                      Explain corporate design (logos/colours etc)

Paragraph 3: Corporate communication (advertising/public relations/information/programming)

Paragraph 4: Corporate behaviour (internal values/norms)

Paragraph 5: Conclusion

GIVE EXAMPLES FROM YOUR CHANNEL FOR EACH PARAGRAPH

INCLUDE IMAGES TO BACK UP YOUR EXPLANATION

Refer to:

http://en.wikipedia.org/wiki/Corporate_identity

http://www.referenceforbusiness.com/encyclopedia/Con-Cos/Corporate-Identity.html

Reference anything you use from these sites in a bibliography.

Grading Criteria

Merit	Distinction
M1 Explain the purpose of television idents expressing ideas with clarity and with generally appropriate use of subject terminology	D1 Critically evaluate the purpose of television idents with supported arguments and elucidated examples, expressing ideas fluently and using subject terminology correctly

                       

Conditions of Reception - Unit 26 LO4

Identify where a films generates more emotion...

If you watch it...

On a Train with an iPad

In the Cinema

At home on your own in the dark

With a group of friends in a living room

On a Plane

Look at Comedy (Laugh), Drama (Cry/Happy) & Horror (Fright).

REMEMBER ITS ABOUT THE LINK BETWEEN AUDIENCE AND FILMS

LABEL U26 LO4

The Emotion of Film - Emotional Response - Unit 26 LO4

Pick your favorite film and find out how the film generates emotion, looking at the technical aspects...

MISE EN SCENE

CINEMATOGRAPHY

SOUND

EDITING

REMEMBER...

YOU MUST LINK THE AUDIENCE TO FILM!!!

LABEL: U26 LO4

Marketing & Distribution in The Avengers - Unit 26 LO3

Research how The Avengers film was marketed and distributed. 


Trailers? Posters? Website? TV Spots? Action Figures? Pre Sold Audience? Previous Films?



You must link how the PRODUCERS relate to theAUDIENCE!

LABEL: U26 LO3

Cinema Viewing Study - Unit 26 LO3

How is Cinema Viewing affected across the UK?

Why?


Also think about...

Where do the PRODUCERS of films show the films that they make? 
                     Hollywood?
                     British Independent?
                     Bollywood?


You must link how the PRODUCERS relate to the AUDIENCE!

LABEL: UNIT 26 LO3

Unit 26 LO3 - Viral Markting - The Dark Knight

KEY: You will need to FULLY explain how Viral marketing campaigns link the Film and the films audience.

Task: 

After making notes on Viral marketing & the Dark Knight marketing campaign answer the following question using images and video to support.

How does the film industry use viral marketing to 'involve' people in the film and reach a new audience?

MIN 600 words MAX 1000 words

Resources:

http://theweek.com/article/index/227422/the-dark-knight-rises-awesomely-complex-viral-marketing-campaign

http://www.firstshowing.net/2008/why-the-dark-knights-viral-marketing-is-absolutely-brilliant/

Label: Unit 27 LO3

Unit 33 LO1 - Evaluation of Stop Motion Animation Formats

Make a 10 second animation using each of the following:

• Clay
• Lego
• Paper Cut Outs
• Sand/Tea
• Whiteboard
• People and Objects

Complete a WWW/EBI for each of the above. Discuss:

• Camera shots
• Camera movement
• Lighting
• Artistic ability
• Set requirements
• Errors: set up/hands in shot/onion skin etc

Include images from your animations

Write an evaluation that discusses and  compares all formats. Justify which format you will use for your animation and explain why.

LABEL: Unit 33 LO1

Unit 36 Interview Techniques Pitch

Remember your pitch should answer the following questions:

What is the main purpose of your interview?

What makes your idea unique?

What are your key questions and why would an audience care?

What plans have you already got in place in order to record your interview (location, equipment etc.)

Unit 26 LO3 - British Cinema Study

Define what British Cinema is! Use at least three argument points.

Use examples

Explain everything linked to the evidence

Give your opinion on how it is british.....

Here is the mind map for you to use...

LABEL: Unit 26 LO3