Friday 26 October 2012

Stop Motion Animation Formats

Find at least five different examples of stop motion animation, across at least three mediums:

Eg.
- Claymation (Wallace and Gromit)
- Paper Cut Outs (South Park)
- Sand (Twinings Advert)
- Lego (Death Star Canteen)
- People and Objects (Kindle Adverts)

ANALYSE:
- How they were created
- Who the target audience is
- Why stop motion animation was used (why is it more effective than traditional filming techniques)
- By comparison, how popular is the use of stop motion throughout that medium (film, TV, advertising etc) and why

Use images to fully explain your answers

LABEL Unit 33 LO2


Friday 19 October 2012

UNIT 26 LO2 - Hollywood Tracking Project


THE TRACKING EXERCISE

You will need to pick a film that has been released in the last month.

You need to track your films success – or failure on the way to the big screen. You need to track the processes it goes through from its birth to production; from distribution to audience reception; and you need to log any merchandising and tie0ins connected with your film.

ASK THE QUESTION WHY?

You should interrogate the information you find. Study those figures.
What can you learn from them?
What is interesting to you in the statistics, tables, articles you have read?
EG Compare American and British box office figures.
Why might the film have done better in the UK than USA?
Or does your film appeal more to particular regional or ethnic groups? Why?
Who decides on distribution? Are the distributors saturating the market or is your film only appearing in one small art house cinema in Clacton. If so Why?
We are coming up to Christmas and school holidays. Is this a factor in deciding on the release date, classification of your film?

Also think about how we define ‘success’. Is it just money? Check out the reviews. ‘Sight and Sound’ might be raving about a film, which proved to be a box office flop in terms of first weekend takings. Why?

Interrogate the information. The person who asks ‘Why?’ learns the most!

TASK ONE

WHAT LOOK TO LOOK FOR AND WHAT TO TRACK…

REMEMBER Ask the question ‘WHY’ wherever possible. AND ask yourself, ‘What is interesting about this information?’

Classification
Release dates
Where?
The distributors
The production company
The director – other films by same director
The actors tho and how much they get paid
The genre of the film
Tie in promotions e.g. Star & Production company benefit
Finance Production costs
Actor’s Fees
Box Office Figures
First Weekend Returns
How much the movie grosses
Advertising and Publicity
-       Websites devoted to the film, posters, tv ads, magazine ads etc
Merchandising, McDonalds? Toys
Previews and Reviews
Press Releases

If you can, go to see your movie when it is released.
Interviews members of the audience in order to poll what they though of the film

IMPORTAND WEBSITES




MPAA Motion picture association of America useful for press releases and statistics
Bright lights film journal
BFI
Entertainment Weekly
Premiere online

 

FDA
IMDB
Box office guru
Box office mojo
UK Film Council
Regional film agencies
Screen online
MPA – Motion picture association



LABEL: UNIT 26 LO2

Unit 33 LO1: Development in Animation


Development of Animation

Discuss the development of animation using the examples below. Add AT LEAST TWO of your own examples.

PIONEERS:
·      Joseph Plateau (phenakiloscope)
·      William Horner (zoetrope)
·      Emile Reynaud (praxinoscope)
·      Edward Muybridge
·      Edison (kinetoscope)
·      Lumiere brothers
·      George Pal

DEVELOPERS
·      Wills O’Brien
·      Ray Harryhausen
·      Jan Svankmajer

CONTEMPORARY WORK
·      The brothers Quay
·      Tim Burton
·      Aardman

LLABEL: UNIT 33 LO1

Unit 27 LO1 - Conventions Glossary

TASK: Using your notes or the images below, write up a conventions glossary fully explaining each one using a different documentary for each example.

Also make a judgement, why are they useful? why are they used? where are they over used? etc...

LABEL: UNIT 27 LO1









Thursday 11 October 2012

Unit 26 LO2 - Star Consumption

Star Consumption


Robert Dyer said: 'Star's are a phenomenon of consumption'.

This means that every time that you lay eyes on anything about a star, you are CONSUMING them.

Your Task:

Choose your favourite BIG star. Then print screen EVERY POSSIBLE way that someone can consume a star.

At the end conclude by explaining how you can consume a star, using your print screens as evidence.


LABEL: UNIT 26 LO2

Monday 8 October 2012

Unit 32 LO2 - Ident Analysis


Ident Analysis

You are required to write a report that evaluates the design and purpose of television idents by analasing an ident of your choice using the following points:


  • Define what an ident is and explain the function and purpose of a television ident.

  • Choose three idents to analyse and insert print screen and link

  • Outline channel corporate image and identity

  • Explain channel target audience using programming examples

  • Explain style of ident (CGI/animation/real footage etc)

  • Outline what happens in the ident
    • Camera
    • Sound
    • Images/Colour
    • Þ analyse in relation to target audience

ALSO: analyse screen tempo, interaction with viewers and whether it is information or entertainment led



Grading Criteria

Merit

Distinction
M1 Explain the design and purpose of television idents expressing ideas with clarity and with generally appropriate use of subject terminology
D1 Critically evaluate the design and purpose of television idents with supported arguments and elucidated examples, expressing ideas fluently and using subject terminology correctly

Label 32 LO2

Unit 32 LO1 - Design and Purpose Mindmap

For each of the terms on the PowerPoint, add an explanation and image to demonstrate your understanding of the design and purpose of television idents.



Label: Unit 32 LO1

Thursday 4 October 2012

Unit 26 LO1 - Semiotics Analysis

Semiotics Analysis


Pick a film poster...

Annotate & Analyse the Signs (Indexical, Iconic and Symbolic) and the denotation/connotations present in the poster.

WHAT DOES IT ALL MEAN?


DUE DATE: THURSDAY 11th OCT

LABEL: UNIT 26 LO1

Wednesday 3 October 2012

Unit 32 LO2 - Typography

For each of the following words, find a font style that you believe represents that word.

For each font choice, explain the name of the font and why you have chosen it for that particular word.

  • Modern
  • Fashion
  • Kids
  • History
  • Comedy
  • Teenagers
  • Drama
  • Sophistication
  • Music
  • Art 
  • Sport
  • Food
Label: Unit 32 LO2

Unit 32 LO1 - History of Idents

Research the history of idents.

Research the BBC and discuss the development of their idents from 1953 until the present.

Research and compare this to Channel 4 idents.

Analyse:

  • How they were made (and developments in technology)
  • Link to corporate identity
  • Target Audience appeal
Label: Unit 32 LO1

Unit 32 LO2 - Final Logo and Evaluation

Choose your final logo design and evaluate why you feel it is the best choice for your channel.

Discuss:

  • Corporate Identity
  • Target Audience
  • How it will fit with a rebrand of the channel
Label: Unit 32 LO2

Unit 32 LO2 - Logo Development and Justification

Choose your top three logos from your 20 original designs.

For each of the top three:


  • Create at least three variations of the original, improving it each time
  • Analyse the changes you made for each by explaining colour, typography, and image choices, as well as links to corporate identity and target audience appeal
Label: Unit 32 LO2

Unit 32 LO2 - Logo Designs

In Photoshop, design at least 20 different logos for your chosen television channel.

Arrange all 20 logos on one A4 sized page.

Label: Unit 32 LO2

Unit 32 LO2 Channel Logo Analysis

Choose three logos from three different television channels.

Analyse each logo by discussing:

- Colour connotations
- Typography
- Imagery
 -*Link to corporate identity and target audience appeal for each logo

Label: Unit 32 LO2

Tuesday 2 October 2012

Unit 32 LO2 - Rebranding Case Study



Label: Unit 32 LO2

Unit 32 LO1 - Style Guide




Use the following link to view examples of Channel 4 Style Guides: 
http://www.channel4.com/about_c4/styleguide/


Your Style Guide should contain all of the elements described above. Use the Channel 4 Style Guides as examples of how to layout your guide.

Label: Unit 32 LO1