Unit 32 LO2 - Logo Development and Justification

Choose your top three logos from your 20 original designs.

For each of the top three:

• Create at least three variations of the original, improving it each time
• Analyse the changes you made for each by explaining colour, typography, and image choices, as well as links to corporate identity and target audience appeal

Label: Unit 32 LO2

Unit 32 LO2 - Logo Designs

In Photoshop, design at least 20 different logos for your chosen television channel.

Arrange all 20 logos on one A4 sized page.

Label: Unit 32 LO2

Unit 32 LO2 Channel Logo Analysis

Choose three logos from three different television channels.

Analyse each logo by discussing:

- Colour connotations
- Typography
- Imagery
 -*Link to corporate identity and target audience appeal for each logo

Label: Unit 32 LO2

Unit 32 LO2 - Rebranding Case Study

Label: Unit 32 LO2

Unit 32 LO1 - Style Guide

Use the following link to view examples of Channel 4 Style Guides: 

http://www.channel4.com/about_c4/styleguide/

Your Style Guide should contain all of the elements described above. Use the Channel 4 Style Guides as examples of how to layout your guide.

Label: Unit 32 LO1

Unit 32 LO1 - Corporate Identity Theory

CORPORATE IDENTITY THEORY

Explain your chosen television channel using Corporate Identity Theory.

800-1500 words

Include:

Introduction: Explain the purpose of your essay

Paragraph 1: Explain corporate identity theory

Paragraph 2: Explain your channel using corporate identity theory. 

                      Explain corporate design (logos/colours etc)

Paragraph 3: Corporate communication (advertising/public relations/information)

Paragraph 4: Corporate behaviour (internal values/norms)

GIVE EXAMPLES FROM YOUR CHANNEL FOR EACH PARAGRAPH

INCLUDE IMAGES TO BACK UP YOUR EXPLANATION

Refer to:

http://en.wikipedia.org/wiki/Corporate_identity

http://www.referenceforbusiness.com/encyclopedia/Con-Cos/Corporate-Identity.html

Reference anything you use from these sites in a bibliography.

LABEL: UNIT 32 LO1

Grading Criteria

Merit	Distinction
M1 Explain the purpose of television idents expressing ideas with clarity and with generally appropriate use of subject terminology	D1 Critically evaluate the purpose of television idents with supported arguments and elucidated examples, expressing ideas fluently and using subject terminology correctly

Unit 27 LO2 - News vs Documentary Report

Unit 27 LO2

News vs Documentary Report


Look at 1 news programmes and 1 documentary, compare them and then prepare a report stating how they contrast and how they also are similar. Use screenshots and annotations to help.




LABEL: UNIT 27 LO2