Unit 32 LO1 - History of Idents

Research the history of idents.

Research the BBC and discuss the development of their idents from 1953 until the present.

Research and compare this to Channel 4 idents.

Analyse:

• How they were made (and developments in technology)
• Link to corporate identity
• Target Audience appeal

Label: Unit 32 LO1

Unit 32 LO2 - Final Logo and Evaluation

Choose your final logo design and evaluate why you feel it is the best choice for your channel.

Discuss:

• Corporate Identity
• Target Audience
• How it will fit with a rebrand of the channel

Label: Unit 32 LO2

Unit 32 LO2 - Logo Development and Justification

Choose your top three logos from your 20 original designs.

For each of the top three:

• Create at least three variations of the original, improving it each time
• Analyse the changes you made for each by explaining colour, typography, and image choices, as well as links to corporate identity and target audience appeal

Label: Unit 32 LO2

Unit 32 LO2 - Logo Designs

In Photoshop, design at least 20 different logos for your chosen television channel.

Arrange all 20 logos on one A4 sized page.

Label: Unit 32 LO2

Unit 32 LO2 Channel Logo Analysis

Choose three logos from three different television channels.

Analyse each logo by discussing:

- Colour connotations
- Typography
- Imagery
 -*Link to corporate identity and target audience appeal for each logo

Label: Unit 32 LO2

Unit 32 LO2 - Rebranding Case Study

Label: Unit 32 LO2

Unit 32 LO1 - Style Guide

Use the following link to view examples of Channel 4 Style Guides: 

http://www.channel4.com/about_c4/styleguide/

Your Style Guide should contain all of the elements described above. Use the Channel 4 Style Guides as examples of how to layout your guide.

Label: Unit 32 LO1