CORPORATE
IDENTITY THEORY
Explain your chosen television channel using Corporate
Identity Theory.
800-1500 words
Include:
Introduction: Explain
the purpose of your essay
Paragraph 1:
Explain corporate identity theory
Paragraph 2:
Explain your channel using corporate identity theory.
Explain corporate design (logos/colours etc)
Paragraph 3:
Corporate communication (advertising/public relations/information)
Paragraph 4:
Corporate behaviour (internal values/norms)
GIVE EXAMPLES FROM YOUR CHANNEL FOR EACH PARAGRAPH
INCLUDE IMAGES TO BACK UP YOUR EXPLANATION
Refer to:
Reference anything you use from these sites in a
bibliography.
LABEL: UNIT 32 LO1
Grading Criteria
|
Merit
|
Distinction
|
|
M1 Explain the purpose of
television idents expressing ideas with clarity and with generally
appropriate use of subject terminology
|
D1 Critically evaluate the purpose
of television idents with supported arguments and elucidated examples,
expressing ideas fluently and using subject terminology correctly
|
