Unit 26 LO3 - Viral Markting - The Dark Knight

KEY: You will need to FULLY explain how Viral marketing campaigns link the Film and the films audience.

Task: 

After making notes on Viral marketing & the Dark Knight marketing campaign answer the following question using images and video to support.

How does the film industry use viral marketing to 'involve' people in the film and reach a new audience?

MIN 600 words MAX 1000 words

Resources:

http://theweek.com/article/index/227422/the-dark-knight-rises-awesomely-complex-viral-marketing-campaign

http://www.firstshowing.net/2008/why-the-dark-knights-viral-marketing-is-absolutely-brilliant/

Label: Unit 27 LO3