CORPORATE IDENTITY THEORY
Explain your chosen television channel using Corporate Identity Theory.
Introduction: Explain the purpose of your essay
Paragraph 1: Explain corporate identity theory
Paragraph 2: Explain your channel using corporate identity theory.
Explain corporate design (logos/colours etc)
Paragraph 3: Corporate communication (advertising/public relations/information/programming)
Paragraph 4: Corporate behaviour (internal values/norms)
Paragraph 5: Conclusion
GIVE EXAMPLES FROM YOUR CHANNEL FOR EACH PARAGRAPH
INCLUDE IMAGES TO BACK UP YOUR EXPLANATION
Reference anything you use from these sites in a bibliography.
M1 Explain the purpose of television idents expressing ideas with clarity and with generally appropriate use of subject terminology
D1 Critically evaluate the purpose of television idents with supported arguments and elucidated examples, expressing ideas fluently and using subject terminology correctly