Year 12 Homework Due Wednesday 11th Sept

CORPORATE IDENTITY THEORY

Explain your chosen television channel using Corporate Identity Theory.

800-1500 words

Include:

Introduction: Explain the purpose of your essay

Paragraph 1: Explain corporate identity theory

Paragraph 2: Explain your channel using corporate identity theory. 

                      Explain corporate design (logos/colours etc)

Paragraph 3: Corporate communication (advertising/public relations/information/programming)

Paragraph 4: Corporate behaviour (internal values/norms)

Paragraph 5: Conclusion

GIVE EXAMPLES FROM YOUR CHANNEL FOR EACH PARAGRAPH

INCLUDE IMAGES TO BACK UP YOUR EXPLANATION

Refer to:

http://en.wikipedia.org/wiki/Corporate_identity

http://www.referenceforbusiness.com/encyclopedia/Con-Cos/Corporate-Identity.html

Reference anything you use from these sites in a bibliography.

Grading Criteria

Merit	Distinction
M1 Explain the purpose of television idents expressing ideas with clarity and with generally appropriate use of subject terminology	D1 Critically evaluate the purpose of television idents with supported arguments and elucidated examples, expressing ideas fluently and using subject terminology correctly