Ident
Analysis
You are required to write a report that evaluates the
design and purpose of television idents by analasing an ident of your choice
using the following points:
- Define what an ident is and explain the function and purpose of a television ident.
- Choose three idents to analyse and insert print screen and link
- Outline channel corporate image and identity
- Explain
channel target audience using programming examples
- Explain
style of ident (CGI/animation/real footage etc)
- Outline
what happens in the ident
- Camera
- Sound
- Images/Colour
- Þ
analyse in relation to target audience
ALSO: analyse screen tempo, interaction with
viewers and whether it is information or entertainment led
Grading Criteria
Merit
|
Distinction
|
M1 Explain the design and purpose
of television idents expressing ideas with clarity and with generally
appropriate use of subject terminology
|
D1 Critically evaluate the design
and purpose of television idents with supported arguments and elucidated
examples, expressing ideas fluently and using subject terminology correctly
|
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