THE TRACKING EXERCISE
You will need to pick a film that has been released in the last month.
You need to track your films success – or failure on the way to the big screen. You need to track the processes it goes through from its birth to production; from distribution to audience reception; and you need to log any merchandising and tie0ins connected with your film.
ASK THE QUESTION WHY?
You should interrogate the information you find. Study those figures.
What can you learn from them?
What is interesting to you in the statistics, tables, articles you have read?
EG Compare American and British box office figures.
Why might the film have done better in the UK than USA?
Or does your film appeal more to particular regional or ethnic groups? Why?
Who decides on distribution? Are the distributors saturating the market or is your film only appearing in one small art house cinema in Clacton. If so Why?
We are coming up to Christmas and school holidays. Is this a factor in deciding on the release date, classification of your film?
Also think about how we define ‘success’. Is it just money? Check out the reviews. ‘Sight and Sound’ might be raving about a film, which proved to be a box office flop in terms of first weekend takings. Why?
Interrogate the information. The person who asks ‘Why?’ learns the most!
WHAT LOOK TO LOOK FOR AND WHAT TO TRACK…
REMEMBER Ask the question ‘WHY’ wherever possible. AND ask yourself, ‘What is interesting about this information?’
The production company
The director – other films by same director
The actors tho and how much they get paid
The genre of the film
Tie in promotions e.g. Star & Production company benefit
Finance Production costs
Box Office Figures
First Weekend Returns
How much the movie grosses
Advertising and Publicity
- Websites devoted to the film, posters, tv ads, magazine ads etc
Merchandising, McDonalds? Toys
Previews and Reviews
If you can, go to see your movie when it is released.
Interviews members of the audience in order to poll what they though of the film
Box office guru
Box office mojo
UK Film Council
Regional film agencies
MPA – Motion picture association
LABEL: UNIT 26 LO2