Corporate Identity Theory

Year 12 Homework Due Wednesday 11th Sept

CORPORATE IDENTITY THEORY

Explain your chosen television channel using Corporate Identity Theory.

800-1500 words

Include:

Introduction: Explain the purpose of your essay

Paragraph 1: Explain corporate identity theory

Paragraph 2: Explain your channel using corporate identity theory. 

                      Explain corporate design (logos/colours etc)

Paragraph 3: Corporate communication (advertising/public relations/information/programming)

Paragraph 4: Corporate behaviour (internal values/norms)

Paragraph 5: Conclusion

GIVE EXAMPLES FROM YOUR CHANNEL FOR EACH PARAGRAPH

INCLUDE IMAGES TO BACK UP YOUR EXPLANATION

Refer to:

http://en.wikipedia.org/wiki/Corporate_identity

http://www.referenceforbusiness.com/encyclopedia/Con-Cos/Corporate-Identity.html

Reference anything you use from these sites in a bibliography.

Grading Criteria

Merit	Distinction
M1 Explain the purpose of television idents expressing ideas with clarity and with generally appropriate use of subject terminology	D1 Critically evaluate the purpose of television idents with supported arguments and elucidated examples, expressing ideas fluently and using subject terminology correctly

                       

Conditions of Reception - Unit 26 LO4

Identify where a films generates more emotion...

If you watch it...

On a Train with an iPad

In the Cinema

At home on your own in the dark

With a group of friends in a living room

On a Plane

Look at Comedy (Laugh), Drama (Cry/Happy) & Horror (Fright).

REMEMBER ITS ABOUT THE LINK BETWEEN AUDIENCE AND FILMS

LABEL U26 LO4

The Emotion of Film - Emotional Response - Unit 26 LO4

Pick your favorite film and find out how the film generates emotion, looking at the technical aspects...

MISE EN SCENE

CINEMATOGRAPHY

SOUND

EDITING

REMEMBER...

YOU MUST LINK THE AUDIENCE TO FILM!!!

LABEL: U26 LO4

Marketing & Distribution in The Avengers - Unit 26 LO3

Research how The Avengers film was marketed and distributed. 


Trailers? Posters? Website? TV Spots? Action Figures? Pre Sold Audience? Previous Films?



You must link how the PRODUCERS relate to theAUDIENCE!

LABEL: U26 LO3

Cinema Viewing Study - Unit 26 LO3

How is Cinema Viewing affected across the UK?

Why?


Also think about...

Where do the PRODUCERS of films show the films that they make? 
                     Hollywood?
                     British Independent?
                     Bollywood?


You must link how the PRODUCERS relate to the AUDIENCE!

LABEL: UNIT 26 LO3

Unit 26 LO3 - Viral Markting - The Dark Knight

KEY: You will need to FULLY explain how Viral marketing campaigns link the Film and the films audience.

Task: 

After making notes on Viral marketing & the Dark Knight marketing campaign answer the following question using images and video to support.

How does the film industry use viral marketing to 'involve' people in the film and reach a new audience?

MIN 600 words MAX 1000 words

Resources:

http://theweek.com/article/index/227422/the-dark-knight-rises-awesomely-complex-viral-marketing-campaign

http://www.firstshowing.net/2008/why-the-dark-knights-viral-marketing-is-absolutely-brilliant/

Label: Unit 27 LO3